Marketing Executive (SEO/SEM)

Explainable Artificial Intelligence is an approach to building AI systems that can provide clear explanations for their decisions and actions. It aims to increase transparency and trust in AI by enabling humans to understand how AI algorithms arrive at their choices. This is especially important in healthcare, where AI systems are increasingly used to support business decisions.

We are HealthWorksAI™; our mission is to develop and implement cutting-edge XAI solutions for designing health insurance products, specifically for Medicare Advantage. We aim to create cost-effective healthcare plans tailored to individual needs, ensuring optimal patient care at affordable prices. By identifying and mitigating bias in plan design, we are committed to promoting fairness and inclusivity, ultimately empowering insurers to make informed decisions that elevate the quality of care and benefit all stakeholders.

Job description

• Define and execute an SEM & SEO strategy for our products with stakeholders.
• It will include work like keyword research, generating laser-targeted website traffic (via paid & organic), effectively managing multiple A/B tests for each project, and so on…
• Segment our users by understanding our clients and end users.
• Generate SQLs via organic & SEM channels.
• Continuously modify/manage the active campaigns to improve ROI.

What You’ll Bring to The Table

• Excellent written communication skills & ability to conduct SEO analyses for trends
• Understanding SEO analytical tools such as Ahrefs, SEOMoz, Google Analytics, and Webmaster Tools, among others.
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, etc.
• A deep understanding of mobile strategy, mobile-first indexing and how it relates to SEO
• A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

Why You will Love Working Here

• A young-millennial team to work with
• Chance to work in a Product-based company
• Exciting Recognition plan
• Complete WFH with 4 all-paid trips per year, Health Insurance, etc.
• Open leave policy, and flexible working hours

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