Senior Marketing Lead

Explainable Artificial Intelligence is an approach to building AI systems that can provide clear explanations for their decisions and actions. It aims to increase transparency and trust in AI by enabling humans to understand how AI algorithms arrive at their choices. This is especially important in healthcare, where AI systems are increasingly used to support business decisions.

We are HealthWorksAI™; our mission is to develop and implement cutting-edge XAI solutions for designing health insurance products, specifically for Medicare Advantage. We aim to create cost-effective healthcare plans tailored to individual needs, ensuring optimal patient care at affordable prices. By identifying and mitigating bias in plan design, we are committed to promoting fairness and inclusivity, ultimately empowering insurers to make informed decisions that elevate the quality of care and benefit all stakeholders.

Job description

As the Senior Marketing Lead in the Medicare Advantage realm, you’ll take the reins in developing and implementing comprehensive marketing plans aligned with company objectives, conducting thorough market research, and analysing trends. Your forte? Navigating the intricate landscape of Medicare Advantage, crafting winning strategies that resonate with our clients and propel us forward. Ready to dive into the fray, lead by example, and pave the way for unparalleled marketing success?

 

What You’ll Do: 

  • Lead Generation Maestro: Own the generation of leads for targeted organizations, sculpting your pipeline for success. 
  • Strategic Planner: Develop and implement strategic marketing plans aligned with overall company objectives. Conduct thorough market research and analysis to identify trends, competitive landscapes, and opportunities. 
  • Market Positioning: Define and communicate the company’s unique value proposition in the healthcare insurance analytics market. Work closely with product teams to understand and effectively communicate product features and benefits. 
  • Content Wizard: Craft and deliver compelling content, spotlighting the value proposition of our products and other collaterals. 
  • Brand Development: Build and maintain a strong brand presence in the healthcare insurance analytics industry. Develop and enforce brand guidelines to ensure consistency across all marketing channels. 
  • Digital Marketing: Oversee digital marketing campaigns across various channels, including social media, email, and paid advertising. Monitor and analyze campaign performance metrics to optimize and maximize ROI. 

 

Experience You’ll Need 

  • Academic Excellence: Graduate from renowned institutes between 2017 to 2019. 
  • Invaluable Experience: Minimum 3 years of experience as a sales development representative, preferably in the US Healthcare Insurance, B2B Sales and Marketing, and Technology. 
  • CRM: Proficiency in customer relationship management (CRM) software 
  • Extensive Track Record: Demonstrated history of achieving marketing goals. 

What You’ll Bring to The Table

  • Marketing Strategist: Proven capability in devising winning marketing strategies and executing them with precision. 
  • Leadership Savvy: A natural inclination to lead, nurture, and guide teams toward successful outcomes. 
  • Networking Ninja: Exceptional networking abilities to forge strong, lasting relationships with decision-makers. 
  • Adaptive Mindset: Comfort in embracing flexibility and navigating a varied work schedule while maintaining high performance. 
  • Team Maestro: Facilitate effective team interaction, inspiring collaboration and fostering a harmonious work environment.   

Why You will Love Working Here

  • Opportunity to work on exciting products that make a real difference.  
  • A young-millennial team to work with   
  • Open leave policy and flexible working hours   
  • Complete WFH with multiple work retreats at a neutral location.  

 

 Apply now to be part of our new-age HealthWorksAI product suite built at the intersection of business math and technology. 

Apply for Senior Marketing Lead

    Share this job posting!

    Request A Personalized Demo
    Let us show you how HealthWorksAI can optimize your Medicare Advantage product design efforts at every stage through actionable insights by leveraging public and private healthcare data.