From the first Landscape file to the last enrollment report. Own every decision window in the AEP cycle.
The Annual Enrollment Period runs 54 days, October 15 to December 7. What separates the plans that gain share from the plans that lose it isn’t AEP itself. It’s what they do before, during, and after.
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The AEP Intelligence Cycle
Oct 15–Dec 7: AEP Window
Live enrollment tracking daily
Jan 15: CMS Data Drop
Updated within 12 hours
Jan–Mar: Post-AEP
Competitive repositioning, TPV analysis
Mar–Jun: Bid Season
AEP learnings into next-year bid
Own every phase: before, during, and after AEP.
Before AEP
Landscape Intelligence
By the time most plans read the Landscape file, competitors have already set their pricing and benefit positioning.
HealthWorksAI turns the CMS Landscape file into a competitor benefit and premium read before AEP opens, weeks ahead of Oct 15, so your team already knows where competitors are moving instead of finding out after the fact.
- Competitor benefit and premium positioning, county by county
- Messaging gaps flagged before the first enrollment call
- Sales talking points ready before Oct 15
During AEP
AEP Tracking
A plan trending behind by week three is already hard to fix, most teams don’t find out until the numbers are final.
HealthWorksAI tracks plan-by-plan enrollment pace against target every day of the AEP window, with TPV scoring running alongside it rather than held back for after AEP closes, so a plan falling behind gets flagged while there’s still budget and reps left to redirect.
Plan-by-plan enrollment pace vs. target, updated daily
Underperforming markets flagged while there’s still time to redirect budget or reps
TPV scoring available throughout AEP, not just after it closes
After AEP
Post-AEP & Bid Bridge
The January data drop tells you what happened. Most plans run out of time to turn that into a bid correction before the window to act closes.
HealthWorksAI structures the January CMS release into competitor positioning, member flows, and geographic share shifts within 12 hours, then runs it straight into Total Plan Value scoring and the Benefit Simulator, so results become bid corrections while there’s still time to act on them.
January enrollment data structured into competitive intelligence within 12 hours
Member flow and geographic share shifts, plan by plan
Total Plan Value scoring and the Benefit Simulator turn results into specific bid corrections
Why the January Window Matters
The post-AEP window is where next year's margin gets made — or lost.
The January CMS release tells you what happened. The question is whether you can translate it fast enough to influence bid decisions before the deadline.
HealthWorksAI closes the gap between post-AEP analysis and bid-season action — with a direct line from enrollment results to TPV scoring to bid corrections.
Key Insight
Plans that act on January data in January — not February — enter bid season with a structural advantage.
"We leverage HealthWorksAI for competitive intelligence across our MA plans. Their insights are timely and differentiated and the tool is invaluable during AEP.”
Own Every Decision Window in Your AEP Cycle
Live AEP tracking and post-AEP analysis demo using your market data.