AEP Performance

From the first Landscape file to the last enrollment report. Own every decision window in the AEP cycle.

The Annual Enrollment Period is a 90-day intelligence event. Plans that act at each decision point — before, during, and after — protect margin that others give away.

The AEP Intelligence Cycle

Oct–Jan: AEP Window

Live enrollment tracking daily

Jan 15: CMS Data Drop

Updated within 12 hours

Jan–Mar: Post-AEP

Competitive repositioning, TPV analysis

Mar–Jun: Bid Season

AEP learnings into next-year bid

Own every phase — before, during, and after AEP.

AEP Tracking

Monitor enrollment performance in real time throughout the AEP window.

Daily tracking lets you see which plans are trending ahead or behind targets and lets you redirect resources while it still matters.

Post-AEP Analysis

Turn the January CMS data drop into competitive intelligence within 12 hours.

Competitor positioning, member flows, and geographic share shifts — surfaced before the rest of the market sees them coming.

AEP-to-Bid Bridge

Translate AEP results into bid corrections using True Plan Value methodology.

Connect what happened this AEP to what you should change in next year’s bid with TPV scoring and the Benefit Simulator.

Why the January Window Matters

The post-AEP window is where next year's margin gets made — or lost.

The January CMS release tells you what happened. The question is whether you can translate it fast enough to influence bid decisions before the deadline.

HealthWorksAI closes the gap between post-AEP analysis and bid-season action — with a direct line from enrollment results to TPV scoring to bid corrections.

Key Insight

Plans that act on January data in January — not February — enter bid season with a structural advantage.

Proven Impact

"We leverage HealthWorksAI for competitive intelligence across our MA plans. Their insights are timely and differentiated and the tool is invaluable during AEP.”

Teresa Ashley

Manager, Strategy and Execution, Highmark


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Own Every Decision Window in Your AEP Cycle

Live AEP tracking and post-AEP analysis demo using your market data.