Product Design Webinar Series, Part 3
AI/ML-Based Benefit Design & Market Alignment
We discussed about “how data science can play a key role in product design innovation.”
IN THIS WEBINAR WE REVEAL HOW TO:
- Identify the factors driving enrollment in each market
- Determine the significant & insignificant benefits
- Measure consumer cost sensitivity
- Quantify the value of benefits above & beyond FFS
- Democratize analytics to enable innovation
Understanding that not all benefits are created equal, and no two markets are alike, Medicare Advantage Product Teams face several complex challenges in an attempt to find the optimal product design that delivers a high ROI to both the membership as well as the organization. The stakes go even higher with the additional flexibilities offered by CMS to cater to specific cohorts.
With rich data at hand, and advanced mathematics at their disposal, analytically mature organizations are reaping the benefits while most struggle to find a balance.
